Kabul is not yet overly saturated market for Digital marketing but soon it will be, with fast spread of demand, it will be quite a challenge to get recognized and to maintain relevant, especially when it comes to small businesses. Finding new ways for any type of business is to beat the compitiitions is very imprtant and it will get even tougher soon.
importantly, the quality of your marketing campaign can largely determine the long-term success of your business. No matter how good your products and services are, without a proper marketing strategy, it is difficult to get noticed, let alone to expand your customer base.
While many business owners still in Afghanistan stick to traditional marketing methods such as flyers, billboards, TV ads, and signage, all of which can be quite expensive and time-consuming, digital marketing has proven to be the most efficient and most effective option out there.
Therefore, we have created an insightful guide for small business owners who want to learn more about digital marketing and use it for improving their online rankings, as well as to gather more leads and, ultimately, more customers and profits.
Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers
Credit : Wikipedia